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Ralph Lauren’s fall 2024 campaign spotlights New York City. Dubbed ‘Ralph’s New York,’ the striking black-and-white images pay homage to the city’s timeless style and enduring influence on Polo Ralph Lauren styles.
Leading the charge are notable models, including Taylor Hill, Lulu Tenney, Maty Fall, Hamid Onifade, and Cheikh Dia, among others lensed by Lachlan Bailey. These faces of the campaign showcase a collection that focuses on Polo Ralph Lauren’s iconic pieces.
Polo Ralph Lauren Fall 2024 Campaign
They feature a bold leather bomber jacket featuring the NY Yankees logo in collaboration with MLB. Soft cashmere cable knits and impeccably tailored suit styling round out the collection, evoking a sense of classic charm.
This year, the brand will also unveil Ralph Lauren Vintage, an initiative that will make its debut in September 2024.
For Ralph Lauren, New York City’s unique energy and sense of timelessness have been a lifelong source of inspiration. As he shares, “I’ve always believed in style, not fashion, and things that get better with age.”
He shares that the city embodies a greatness that has defined culture and style for generations. This sense of enduring legacy is something he aims to capture with ‘Ralph’s New York.’
Beyond the designs, the campaign also comes with a powerful soundtrack, courtesy of Alicia Keys, who performs a cover of Billy Joel’s beloved classic, ‘New York State of Mind,’.
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