Malgosia Bela Leads Magda Butrym’s Anniversary Campaign

To commemorate its 10th anniversary, Polish fashion brand Magda Butrym has launched its ‘Decade of the Rose’ campaign, starring homegrown model Malgosia Bela. This visually captivating celebration is deeply rooted in the designer’s Slavic heritage, showcased through intricate floral headscarves and handmade lace.

Magda Butrym 10th Anniversary Campaign

Photographed by Vitali Gelwich in Warsaw, the stunning images expertly combine historical and modern elements. The result is a collection that defies time and convention. Warsaw Creatives handled the production, while Jacob Kjeldgaard’s styling blends tough leather pieces with softer fabrics, accentuating Bela’s effortless chic.

Hairstylist Min Kim crafted sleek, slicked-back tresses, while makeup artist Claire Grech made a striking statement with a bold swipe of red lipstick.

At the heart of Magda Butrym’s mission lies a philosophy that the brand’s founder strongly stands by: “I don’t want to define women. I want to empower them. I want us all to feel comfortable in our own skin, happy, powerful and confident. We should all be our own muses.”