H&M x Anamika Khanna Blends Indian Tradition with Modernity

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Anamika Khanna is teaming up with H&M for a stunning collection of apparel, jewelry, and accessories. This collaboration is a game-changer, showcasing Khanna’s Indian heritage with a modern twist.

For womenswear, the line is all about effortless elegance, featuring draped skirts, airy kaftans, and silk pajama designs that exude style. Vibrant colors like yellow, emerald green, and cerulean blue make a bold statement, while painterly prints add an artistic touch.

Asymmetrical and high-low hemlines bring a unique flair to each look, making this collection truly unforgettable. The jewelry collection is also a standout. Made in India, the earrings, cuffs, and necklaces are created from reclaimed metal.

Whether you’re looking to make a statement or add a subtle touch to your outfit, this collection has got you covered.

The H&M x Anamika Khanna collection will be available online at hm.com and in select stores on September 5th. This exciting collaboration follows H&M’s recent Basquiat partnership.

So, what inspired this collaboration? According to Anamika Khanna, “Often, our fashion — in terms of the culture, the heritage of craft and textile embroideries — is regarded as costume or not wearable or modern enough.

She continues, “Things have changed a lot, and this collection with H&M allows me to take something Indian and make it global and contemporary.”