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The Balenciaga Le City bag campaign is back with a fresh installment. And this time, it’s taking a cue from the front row. Inspired by the fashion TV of the early 2000s, the looks pay homage to the era when brand’s bag first rose to icon status.
Balenciaga Le City Bag Campaign
At the forefront of this retro revival are a diverse cast of influencers and models, including Devon Lee Carlson, Pernille Teisbaek, Livia Nunes Marques, Camille Charriere, Justine Skye, Dixie D’Amelio, and Olympia of Greece, alongside Sua Lee, Paloma Elsesser, and Mika Schneider.
Photographed by Lauren Greenfield, the images are eye-catching, featuring the Le City bag in metallic pink, beige, neon green, and black colorways. Stylist Mel Ottenberg complements the bags with nostalgic fashion, including denim jackets, pantaboots, baggy pants, and graphic t-shirts.
Throughout the campaign, the cast is captured lost in the moment, eyes fixed on the runway or shielded behind trendy visor shades. The phones are out, cameras at the ready – but it’s the Le City bag that’s truly stealing the show.
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