Weekend Max Mara’s Fall 2024 Campaign Escapes Outdoors

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Mathilda Gvarliani stars in Weekend Max Mara’s fall-winter 2024 campaign. Photo: Nigel Shafran / Weekend Max Mara

Weekend Max Mara’s fall-winter 2024 campaign escapes to the great outdoors set in northern landscapes. Model Mathilda Gvarliani channels the carefree spirit of the season, captured through the lens of photographer Nigel Shafran.

Weekend Max Mara Fall/Winter 2024 Campaign

Weekend Max Mara spotlights the Pasticcino Bag for fall 2024. — Weekend Max Mara spotlights the Pasticcino bag for fall 2024. Photo: Nigel Shafran / Weekend Max Mara

Under the creative direction of stylist Kate Phelan, the collection exudes effortless elegance. The wardrobe offers pieces with relaxed sophistication, featuring flowing denim, classic plaid prints, and cozy, roomy coats that invite you to wrap up and unwind.

Set in the great outdoors, Weekend Max Mara unveils its fall-winter 2024 campaign. Photo: Nigel Shafran / Weekend Max Mara

Wide-leg trousers add a touch of laid-back chic, perfect for a crisp autumn day. Mathilda’s poses are as fluid as the wind, effortlessly shifting from laughter-filled moments in a denim shirt to serene moments by the pond.

Long coats stand out in Weekend Max Mara's fall-winter 2024 ad. — Long coats stand out in Weekend Max Mara’s fall-winter 2024 ad. Photo: Nigel Shafran / Weekend Max Mara

The color palette is a mix of autumnal hues, with soothing shades of green, yellow, and burnt orange that evoke the warmth and coziness of the season. The campaign film shows the looks in motion, set to soothing tunes.