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Rosé of Blackpink takes the wheel in the PUMA Speedcat campaign, bringing a mix of style and adventure. The global K-pop sensation stuns in the black Speedcat sneaker, paired with a silver racing jacket that channels a retro-cool vibe.
Rosé for PUMA Speedcat 2024 Campaign
Set against the backdrop of a desert road trip, Rosé is photographed on a vintage car for a timeless moment. Another striking image shows her rocking a sporty jersey and racing helmet, capturing the spirit of speed for the sneaker company.
The PUMA Speedcat, inspired by classic racing performance, has been a favorite for over 25 years. Updated with fresh collaborations and limited-edition releases, the silhouette continues to be embraced by trendsetters and fashion-forward fans alike.
Available in timeless black and red, the collection will also introduce a new pink blush color on December 5, 2024, online and in select stores.
This isn’t Rosé’s first collaboration with PUMA. Earlier this year, she showcased the Palermo sneaker style as part of her role as a brand ambassador.
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