Reebok x Juicy Couture Take a Time Machine to the Early 2000s

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Reebok x Juicy Couture drop a limited-edition collaboration. Photo: Ben Watts / Reebok

Reebok and Juicy Couture are teaming up for a limited-edition collaboration that’s a blast from the past. The Y2K-inspired collection combines the best of both worlds, blending Reebok’s athletic heritage with Juicy Couture’s bold style.

Reebok x Juicy Couture 2024 Collaboration

Velour materials decorate the Reebok x Juicy Couture shoe styles. Photo: Ben Watts / Reebok

The collection is a love letter to the early 2000s, with iconic trends like velour materials, rhinestones, and metallic accents making waves. The collection images photographed by Ben Watts deliver sporty chic vibes with a pink backdrop.

It features five footwear styles, including the Classic Leather SP Extra, BB 4000 Mid II, and Classic Slide, as well as eight apparel pieces that are sure to turn heads.

Pink and black colorways inspire the Reebok x Juicy Couture limited-edition collection. Photo: Ben Watts / Reebok

Tracksuits, graphic tees, and bodysuits available in a bold pink and black color palette make up the stylish lineup. One standout piece is a bodysuit with mesh panels and rhinestone branding that fully embodies the retro vibes.

Casual t-shirts and trackpants stand out in Reebok x Juicy Couture's new collaboration. — Casual t-shirts and track pants stand out in Reebok x Juicy Couture’s new collaboration. Photo: Ben Watts / Reebok

It’s a true throwback to the era of low-rise jeans and flip phones. The Reebok x Juicy Couture collection is available now on Reebok.com and at select retailers.

According to Stefani Fleurant, Executive Vice President, Sports & Lifestyle Marketing at Authentic, the owner of both Reebok and Juicy Couture, “By blending Reebok’s athletic heritage with Juicy Couture’s bold style, we’re creating something totally new for consumers. It goes to show the lasting impact of both these iconic brands.”