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Proenza Schouler embraces understated luxury with its fall-winter 2024 campaign. This subtle approach allows the true stars of the show, the designs, to shine. Textured backdrops stand out in the imagery.
The campaign, captured by Zoe Ghertner’s lens, features French model Jeanne Cadieu as its leading face. With minimal fanfare, the stripped-down images place the spotlight squarely on the American brand’s clothing.
Proenza Schouler Fall/Winter 2024 Campaign
The looks channel pure, effortless elegance. Think of a scarlet crepe jersey dress with sweeping long sleeves and a whisper-thin shirt paired with sleek jeans.
In another striking combination, a grey fringed top and skirt duo show that separates can be just as impactful as a statement piece.
Hairstylist Tamara McNaughton and makeup artist Fara Homidi work to create a minimalist beauty look that complements the clothing entirely. Spencer Vrooman works on set design for the fall campaign.
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