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Nike athlete Paige Bueckers has just added another milestone to her career. This season, she’s launching the Nike G.T. Hustle 3, becoming the first NIL athlete to design her own Player Edition basketball sneaker.
The campaign stars Paige herself, showcasing her signature basketball moves while introducing the court sneaker designed for peak performance. Built for energy return and comfort, the G.T. Hustle 3 is packed with Nike’s best basketball innovations.
Paige Bueckers for Nike G.T. Hustle 3 Player Edition
It features a double-stacked Air Zoom unit and strobel in the forefoot, creating an energy-efficient design that lasts from tip-off to the final buzzer. The shoe’s Radial Knit upper provides lightweight, breathable support, while a resilient heel and high offset ensure smooth transitions on the court.
The design reflects Paige’s personality and love for basketball. Styled in baby blue and lavender, the sneaker includes personalized details like area codes for her Minnesota hometown and the University of Connecticut.
A message from her dad—“Be You, Be Great”—adorns the heel, alongside a playful nod to her surname with “buckets” embroidered on the opposite side.
“There are so many details that make this shoe special to me,” Paige says. “This is the perfect colorway for me: I love baby blue and lavender, and the Radial Knit makes me feel fly.”
Beginning December 7th, the Nike G.T. Hustle 3 Paige Bueckers PE will drop on SNKRS and at select stores.
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