Max Mara Takes London with a Remarkable Campaign

Max Mara’s brand values campaign for 2024 is a powerful homage to its own heritage. Drawing on the Italian fashion label’s signature elements, the series of images shot by Oliver Hadlee Pearch on the streets of London exudes an unmistakable sense of energy.

Max Mara Brand Values 2024 Campaign

The Max Mara woman, represented by model Bibi Breslin, is always on the move and a force to be reckoned with. At the heart of the campaign is the iconic Olimpia jacket, a timeless design that alludes to the grandeur of Greek mythology.

Crafted from lightweight camel hair, this tailored double-breasted coat boasts broad shoulders and an oversized, straight silhouette that commands attention. Styled by Alexandra Carl, Bibi wears the Olimpia with effortless panache, pairing it with an oversized bag and a sleek black ensemble.

Meanwhile, hairstylist Cyndia Harvey perfects the model’s relaxed bob, and makeup artist Hiromi Ueda delivers flawless, modern makeup. Using the motto: Forget perfect, you are remarkable, Max Mara hones in on its aesthetic.