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H&M’s Holiday 2024 collection and campaign is taking inspiration from the golden eras of 60s and 70s couture but with a modern twist. The photo shoot features Mona Tougaard, Saunders, Gemma Ward, 070 Shake, Kim Gordon, Coco Gordon Moore, and more, alongside their loved ones.
H&M Holiday 2024 Campaign
This year’s focus is on party dressing like never before. Think show-stopping, intricately embellished dresses, wide-leg pants that make a statement, faux fur jackets that exude luxury, crisp shirting, and ruffled skirts that add a touch of whimsy.
The color palette takes a cue from the classics, with an emphasis on timeless black and white, as well as shimmering silver, rose gold, and quartz. It’s all about the details this season. Bow embellishments, rhinestones, and sequins bring an extra layer of magic to each piece.
And for accessories, crystal-fringed evening bags and statement jewelry take center stage. The wait won’t be long. The Holiday 2024 collection drops on November 7th, both online and in select stores.
As Eliana Masgalos Duarte, Womenswear Design Director at H&M, explains, “For Holiday 2024, we are championing a new kind of elegance: one that is charming and exuberant, but utterly modern. We’re bringing the elevated style of 60s and 70s couture into the contemporary wardrobe.”
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