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French fashion brand ba&sh has unveiled its latest campaign, “New Beginnings,” featuring supermodel Georgia May Jagger. Jagger proudly showcases the brand’s fall 2024 collection while showing off her pregnancy.
ba&sh New Beginnings 2024 Campaign
Shot by Sean Thomas’ lens, the gap-tooth beauty shines in each frame, embracing her maternal glow. Georgia’s effortless style stands out in everything from cozy sweaters and chic dresses to branded sweatshirts.
A must-have accessory is the versatile June tote bag. Its adjustable chain allows it to be worn as a crossbody, shoulder bag, or clutch. Beautifully crafted in Italy, the burgundy-hued tote perfectly complements the autumnal feel of the collection.
Georgia finds this campaign personal. “This campaign, which evokes new beginnings, has a special resonance for me, and I’m proud to front it,” she says.
“Every woman will find a meaning that fits her own story. I want clothes that boost my self-confidence and give me joy; ba&sh definitely has that power.”
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