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The collection will feature over 40 pieces of womenswear, menswear, and kids’ apparel, with “inspiration from the Gap archive […] alongside reinvented Gap essentials including denim, outerwear, hoodies, and accessories,” according to a press release. The effortlessly cool basics also feature a “MAD” logo in place of Gap’s signature logo. But you’ll be anything but mad wearing these styles.
Madhappy has previously collaborated with Lululemon and more retailers on cheerful, colorful collections, so we’re sure this new collaboration will bring a smile to your faces, too. We also believe these pieces are the perfect not-so-basic basics to build your fall (AKA cozy season) wardrobe.
“Madhappy is a brand that lives beyond their product by fostering a community of optimists — this was a natural alignment to our values of championing self-expression and individuality,” said Calvin Leung, head of creative at Gap. “The result is not only a product we’re proud of, but a collaboration that’s rooted in a shared purpose of spotlighting true originals who are inspiring optimism through their own lens.”
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