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Ferragamo goes back to its Florence roots with its captivating fall-winter 2024 campaign. Shot by the acclaimed photographer Juergen Teller, the series of portraits is set against the city’s historic backdrops, blending old-world charm with modern style.
Ferragamo Fall/Winter 2024 Campaign
The campaign features a diverse cast of models, including Raquel Zimmermann, Lina Zhang, Yasmin Warsame, and Maia Hawad, each bringing their unique energy to the shoot.
Iconic locations such as Galleria Romanelli, Caffè Rivoire, and Piazza Santa Trinita provide the perfect setting for Ferragamo’s latest designs.
Creative director Maximilian Davis drew inspiration from the liberated silhouettes of the 1920s, crafting fluid fabrics and raised hemlines. Sleek leather and sheer fabrics are paired with roomy coats, creating a sleek look.
What sets this campaign apart is its sense of authenticity. As Maximilian Davis explains, “There is a sense of connection to the directness of [Teller’s] work… I am interested in seeing real people in Florence, and how they wear Ferragamo.”
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