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Stella McCartney is making waves with her winter 2024 campaign. Actress Eva Mendes and musician RAYE star in the campaign, their portraits juxtaposed with those of majestic animals. The brand’s bold statement is loud and clear: “It’s About F***ing Time.”
This powerful slogan is a rallying cry for the urgent need for environmental protection and animal welfare from the top fashion brand. Photographed by Ethan James Green, the campaign images tell a story of unity and contrast.
Stella McCartney Winter 2024 Ad
Eva is captured wearing a sleek black sleeveless design paired with an embellished, animal-friendly bag. The look is accompanied by an image of a stunning black horse. Meanwhile, RAYE sports a plush faux fur coat, which complements a polar bear in the next frame.
One thing remains unchanged: the iconic Falabella bag, which continues to be a hallmark of the Stella McCartney brand and highlights the brand’s commitment to avoiding leather.
This collection is not just a showcase of style but a reflection of the brand’s core values. At its heart, the Stella McCartney winter 2024 collection is about going back to basics. It focuses on the timeless, effortlessly cool pieces that have made the brand a household name.
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