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Coach celebrates the unbridled spirit of New York City with its fall 2024 campaign, ‘Unlock Your Courage.’ Ambassadors Elle Fanning, Storm Reid, Nazha, Youngji Lee, and Kōki lead the charge, bringing their unique charm to the frames.
Coach Fall 2024 Campaign
Captured by photographer Elaine Constantine’s lens, the vibrant images showcase the brand’s newest ambassadors alongside familiar faces, embracing spontaneous and carefree moments that define the city.
This season’s must-haves include statement bag styles such as the Times Square Tabby and the Brooklyn bag, while cozy sweaters, chic coats, and playful skirts take center stage in the apparel department.
At the heart of the campaign lies Coach’s commitment to celebrating individuality and authenticity. Creative director Stuart Vevers reveals the inspiration behind Unlock Your Courage.
“We focused on the tension between something romantic and picturesque and something very real and spontaneous; a sense of the lived in but compelling aesthetic that typifies the spirit of New York.”
He continues, “Elaine’s dynamic shots of our friends of the house all amplify that message of authenticity and the beauty that comes from embracing the imperfections of a well-lived life in well-loved fashion.”
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