Bottega Veneta Winter 2024 Campaign: A Desert Escape

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Mariacarla Boscono and Mamuor Majeng pose for Bottega Veneta’s winter 2024 campaign. Photo: Alec Soth / Bottega Veneta

Bottega Veneta’s winter 2024 campaign leaps into the unknown, landing in the stark, otherworldly landscape of the site near Area 51. The choice of location is deliberate. Creative director Matthieu Blazy’s luxurious designs contrast against the harsh desert beauty of the American West.

Bottega Veneta Winter 2024 Campaign

Zayna Cisse poses amongst the American desert in Bottega Veneta's winter 2024 campaign. — Zayna Cisse poses amongst the American desert in Bottega Veneta’s winter 2024 campaign. Photo: Alec Soth / Bottega Veneta

Photographer Alec Soth captures the contrast with models Mariacarla Boscono, Hejia Li, Zayna Cisse, Liz Kennedy, Penelope Ternes, and Mamuor Majeng, among others, showcasing the collection’s eclectic range.

Hejia Li shines in a yellow dress for the Bottega Veneta winter 2024 ad. Photo: Alec Soth / Bottega Veneta

From embellished outerwear that shines like a beacon in the desert sun to floaty dresses that seem to defy gravity and printed skirts that dance in the wind, each piece showcases Blazy’s innovative vision.

Liz Kennedy shows off an embellished coat from Bottega Veneta's winter 2024 collection. — Liz Kennedy shows off an embellished coat from Bottega Veneta’s winter 2024 collection. Photo: Alec Soth / Bottega Veneta

But the campaign is more than just a showcase of clothes. It’s an immersive experience. An accompanying film, shot by Rahim Fortune and set to the haunting music of Le Motel, plunges the viewer into the heart of the Utah and Nevada landscapes.