Betsey Johnson Mixes Fun & Edge for Summer 2024

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Stella Lucia poses in Betsey Johnson’s summer 2024 collection. Photo: Tom Schirmacher / Betsey Johnson

Betsey Johnson is serving up a playful summer 2024 collection that’s anything but ordinary. Model Stella Lucia is at the helm of the images and channels the brand’s signature whimsy with a cool girl appeal.

Betsey Johnson Summer 2024 Collection

Stella Lucia wears an unconventional bridal dress for Betsey Johnson's summer 2024 collection. — Stella Lucia wears an unconventional bridal dress for Betsey Johnson’s summer 2024 collection. Photo: Tom Schirmacher / Betsey Johnson

In a series of dynamic studio shots captured by photographer Tom Schirmacher, Stella rocks poofy dresses, heart-shaped sunglasses, and shoes that sparkle like diamonds. The collection is all about making a statement with coquette vibes.

Betsey Johnson gets playful with pink heart-shaped glasses for summer 2024. Photo: Tom Schirmacher / Betsey Johnson

Case in point: an A-line pink mini dress that’s as sweet as it is sassy, a butterfly-adorned black dress that’s a rebel’s dream come true, and a tiered ruffled little white dress that’s equal parts feminine and fearless.

Betsey Johnson features a dress with bows and butterflies for the summer 2024 season. Photo: Tom Schirmacher / Betsey Johnson

Johnson also offers up pieces for the unconventional bride. Short dresses paired with long veils and sheer gloves are perfect for a rebellious wedding day.

Stylist Vittoria Cerciello perfectly complements the looks with bow accents, lace-trimmed socks, and platform shoes, creating a girly and punk rock look.