H&M’s Dark Aesthetic is Winter Style Goals

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Aylah Peterson wears an H&M ruffled dress. Photo: H&M

H&M is setting the tone for winter fashion with its new arrivals that are a celebration of all things black. Starring model Aylah Peterson, the lineup embraces a dark aesthetic. Each outfit highlights the power of monochromatic styling, with Aylah embracing effortless confidence in every shot.

H&M Dark Winter 2024 Looks

The collection of black outfits plays with textures to keep things interesting. Sheer lace adds a romantic edge, while faux leather brings structure and attitude. Sparkling sequins make a glamorous statement perfect for evening looks. The designs balance softness and strength beautifully, from flowy silhouettes to tailored pieces.

Aylah Peterson poses in H&M jersey camisole top and pants. Photo: H&M

One standout look features a voluminous black dress with cascading bell sleeves, giving it a dramatic yet wearable feel. Another pairs a minimalist spaghetti-strap top with wide-leg trousers for a sleek, understated vibe.

H&M Lace Blouse and Wide High Jeans. Photo: H&M

Edgier pieces include a sheer lace top styled with relaxed black denim, cinched with a bold gold belt. For those craving glamour, a floor-length sequined gown catches the light with every move. Meanwhile, a leather-on-leather combination delivers a cool vibe.