Spell’s Sweet Nothings Collection is Made for a Dreamy Getaway

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Linda Helena poses for Spell’s Sweet Nothings campaign. Photo: Brydie Mack / Spell

Spell unveils its enchanting Sweet Nothings collection as the holiday season approaches. The lineup is a dreamy escape infused with a soft, romantic palette featuring creamy hues of peppermint green and sugar plum pink.

Spell Sweet Nothings 2024 Campaign

Spell features a dreamy maxi dress in its Sweet Nothings collection. Photo: Brydie Mack / Spell

In sun-kissed images captured by Brydie Mack on location in Bali, model Linda Helena channels the collection’s free-spirited essence. With a tropical vacation vibe, she showcases a range of designs, from airy maxi dresses and relaxed tunics to chic robes.

Pastel prints stand out in Spell's Sweet Nothings collection made for the holiday season. — Pastel prints stand out in Spell’s Sweet Nothings collection, which is made for the holiday season. Photo: Brydie Mack / Spell

For those who prefer separates, Spell offers an assortment of blouses, shorts, delicate bralettes, and panties that showcase the brand’s attention to detail. Accentuated by delicate lace trimmings and tassels, these pieces evoke a whimsical vibe that’s perfect for the holiday season.

Linda Helena shows off a lace-adorned bralette and bottoms for Spell's Sweet Nothings campaign. — Linda Helena shows off a lace-adorned bralette and bottoms for Spell’s Sweet Nothings campaign. Photo: Brydie Mack / Spell

What sets Spell apart, however, is its commitment to sustainability. The brand’s use of regenerated fabrics, including ECONYL made from nylon, reinforces its dedication to environmentally friendly practices. On the heels of its Sunshine Bandit collection, Spell continues to enchant with its latest offerings.