Daniela Braga Headlines SHAY Jewelry Holiday Campaign

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Daniela Braga poses for SHAY’s holiday 2024 campaign. Photo: Bryce Thompson / SHAY

SHAY dazzles with its holiday 2024 campaign, blending Hollywood glamour with California’s effortless charm. Captured in sun-kissed Los Angeles by Bryce Thompson, the luxury jewelry brand taps model Daniela Braga as the face.

SHAY Holiday 2024 Campaign

SHAY features natural diamonds in its new campaign. — SHAY features all-natural diamonds in its new campaign. Photo: Bryce Thompson / SHAY

The Brazilian model’s radiant beauty shines bright against the backdrop of all-natural diamonds and gemstones. Founded by Ladan and Tanaz Shayan, the jeweler exudes high fashion appeal with a laid-back Cali twist.

Lounging poolside, Daniela Braga fronts SHAY's holiday 2024 campaign in layered jewelry. — Lounging poolside, Daniela Braga fronts SHAY’s holiday 2024 campaign in layered jewelry. Photo: Bryce Thompson / SHAY

As part of its offerings, SHAY also shines a spotlight on its collection, which was created in collaboration with British icon Harrods. Meanwhile, the SHAY Men’s collection makes a statement with its sleek 18k black gold pieces, elevated by black diamonds.

SHAY showcases its mens designs for the holiday season. — SHAY showcases its men’s designs for the holiday season. Photo: Bryce Thompson / SHAY

The campaign’s idyllic setting is a picturesque villa with sun-dappled terraces and rippling pool waters. It’s the perfect stage for showcasing the breathtaking designs, which range from sleek choker necklaces to chunky chain bracelets and timeless diamond rings.