Lucy Hale & Weekend Max Mara Go West for New Collab

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Lucy Hale poses in her Weekend Max Mara Joyroad Signature fall-winter 2024 collection. Photo: Zoey Grossman / Weekend Max Mara

Get ready to hit the road with Lucy Hale and Weekend Max Mara’s latest collaboration. The Joy Road collection is all about embracing the free-spirited attitude of a road trip with a Western twist.

Lucy Hale for Weekend Max Mara Signature Collection

Actress Lucy Hale rocks a fringed leather jacket in her Weekend Max Mara Signature collaboration. Photo: Zoey Grossman / Weekend Max Mara

Born in Memphis, Tennessee, the actress sticks to her Southern roots, serving up a series of outfits that exude effortless charm. Expect a fusion of stylish pieces, including jacquard wool sweaters, bomber jackets, fringed skirts, and crisp shirting.

Weekend Max Mara features Americana classics for its collaboration with Lucy Hale. Photo: Zoey Grossman / Weekend Max Mara

A rustic color palette sets the tone, featuring earthy neutrals punctuated by bold pops of green and red. In a visually stunning campaign, Lucy is photographed in a desert setting, soaking up the sun-kissed atmosphere in her chic ensembles.

Lucy Hale embraces neutrals in a bomber jacket from her Weekend Max Mara Signature collection. Photo: Zoey Grossman / Weekend Max Mara

Lucy explains the inspiration behind the collaboration, “For me, the whole collection is about going back to my roots, being out in nature and accepting myself for exactly the woman I am today.”