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Max Mara takes a bold step forward with its fall-winter 2024 campaign, featuring women in control. The fearless works of French author Colette inspire this collection. With this in mind, the designs boast tailored ensembles that exude confidence and sophistication.
Max Mara Fall/Winter 2024 Campaign
Photographer Craig McDean highlights the looks, capturing dynamic shots of models Bibi Breslin, Ali Dansky, and Luiza Perote. A sleek wardrobe takes center stage, featuring timeless pieces like wrap coats, fitted turtlenecks, wide-leg pants, and long skirts.
The color palette is equally as striking, focusing on understated hues. Think of charcoal grey, umber brown, and classic black. However, subtle accents of glamour emerge in the form of glittering embellishments and statement gloves, adding a welcome texture to the fall season.
To complete the look, stylist Tonne Goodman pairs the polished silhouettes with chunky boots and lace-up heels. When it comes to beauty, the aesthetic is just as streamlined. Orlando Pita crafts sleek ponytails, while Diane Kendal delivers a clean, effortless makeup look.
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