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Victoria’s Secret is relaunching activewear with its VSX line in 2024 with a major campaign about style and strength. Leading models Gigi Hadid, Imaan Hammam, Mayowa Nicholas, Jeneil Williams, and Paloma Elsesser are at the forefront, showcasing the latest workout styles.
Victoria’s Secret VSX 2024 Campaign
A series of sleek studio images photographed by Zoey Grossman spotlights the collection’s essentials. From statement-making parachute coats to sports bras and contour leggings that exude confidence, every piece is designed to keep up with an active lifestyle.
For added flair, the collection also features mesh t-shirts and a daring sleeveless catsuit. To tie the looks together, stylist Malina Joseph Gilchrist expertly pairs the ensembles with chunky sneakers and glittering jewelry.
The versatile color palette offers a mix of timeless neutrals like black, brown, and grey, complemented by pops of neon yellow and dusty pink. But what really sets this collection apart is its focus on strength and performance.
For model Gigi Hadid, this campaign is a perfect reflection of her own active lifestyle. “I’m thrilled to be a part of this VSX campaign because it captures the multifaceted nature of strength and performance,” she says.
“Movement plays an important role in my life and my definition is always evolving – from striving to be the best athlete I can be while boxing or playing volleyball, to walking the runway, and keeping up with my three-year-old.”
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