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Kaia Gerber is back as the face of DKNY’s fall 2024 campaign following her successful takeover of the spring season. This time, New York, the city that never sleeps, serves as the ultimate inspiration.
Photographer Mikael Jansson captures the American beauty amidst the city’s vibrant culture, from iconic literary works to the unmistakable yellow cabs and pulsating music scene.
Kaia Gerber for DKNY Fall 2024 Ad
The result is a visually appealing campaign that blends DKNY’s signature style with the city’s eclectic charm. Styled by Alastair McKimm, the season’s key pieces include roomy jackets, branded turtleneck tops, and stylish handbags that exude the brand’s signature urban cool.
As Kaia poses, she celebrates DKNY’s 35th anniversary by wearing the brand’s iconic staples. But what makes this campaign truly special is the personal connection Kaia has with the literary scene.
As an avid reader and book lover, Kaia’s online Book Club has become a vibrant community for fellow book enthusiasts.
Trey Laird, Founder, and Chief Creative Officer at Team Laird, who worked on the campaign’s creative direction, notes, “The concept of the campaign was an inspiring opportunity to connect DKNY’s love of all things New York with Kaia’s love of literature in a pure authentic way.”
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