Sporty & Rich Health Drop is a Throwback to the 2000s

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Sporty & Rich debuts its new Health Drop collection. Photo: Purienne / Sporty & Rich

Get ready for a blast from the past with Sporty & Rich’s latest Health drop. This nostalgic collection is a love letter to the Y2K trend. It features retro cool velour jogger sets, tank tops, striped long-sleeves, and baseball caps.

Sporty & Rich Health Drop 2024 Collection

Paige Reifler talks on a flip phone wearing a crewneck sweatshirt and biker short look from Sporty & Rich. — Paige Reifler talks on a flip phone, wearing a crewneck sweatshirt and biker shorts look from Sporty & Rich. Photo: Purienne / Sporty & Rich

Model Paige Reifler is the perfect fit for this paparazzi-inspired lookbook, shot by Purienne. Think of Paris Hilton and Lindsay Lohan circa 2003, and the looks are unmistakably early aughts.

Sporty & Rich's Health Drop features a pink velour sweatsuit set. — Sporty & Rich’s Health Drop features a pink velour sweatsuit set. Photo: Purienne / Sporty & Rich

The designs are emblazoned with phrases like “Health,” “Wellness Club,” and “Fitness,” adding a tongue-in-cheek touch to the collection. And it’s not just the clothes. Paige’s accessories are on point, from hair clips to flip phones and even visible thongs.

Paige Reifler models Sporty & Rich's striped shirt from the new Health Drop. — Paige Reifler models Sporty & Rich’s striped shirt from the new Health Drop. Photo: Purienne / Sporty & Rich

The color scheme is a vibrant mix of pink and green, tempered by more subdued navy and grey options. The Health drop is a bold follow-up to Sporty & Rich’s recent golf-ready collection, and it’s clear the brand is on a roll.