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Hailey Bieber is on fire while celebrating the new YSL Libre Flowers & Flames fragrance. The supermodel and entrepreneur fronts a digital series that embodies the spirit of freedom and empowerment.
Photographer Tyler Mitchell captures Hailey embracing her pregnancy, posing with the gold-hardware-adorned perfume bottle and a matching chain necklace. But it goes beyond the perfume.
Hailey Bieber for YSL Libre Fragrance Photoshoot
In another stunning image, Hailey owns a sleek black ensemble, belly bump and all, holding a delicate white lily flower. It’s clear this collaboration goes deeper than a straightforward campaign.
On choosing this moment to partner with YSL, Hailey says, “I’m excited to be one of the women representing this generation and to be a part of this project during such a special time in my life.”
She continues, “This project allows us to show the strengths in self-ownership, confidence, and diversity, and I am very happy to be a part of it.”
Hailey’s involvement with YSL marks a return to the brand following her appearance in the summer ads earlier this year.
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