Gucci’s Fall 2024 Campaign Celebrates Luxe Simplicity

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Jiahui Zhang poses for the Gucci fall-winter 2024 campaign. Photo: David Sims / Gucci

Gucci returns to simplicity for its fall-winter 2024 campaign with a statement of understated elegance. Softly lit images, lensed by photographer David Sims, put the spotlight squarely on creative director Sabato De Sarnos’ designs.

Gucci Fall/Winter 2024 Campaign

Loli Bahia models with the Gucci B bag for the brand’s fall-winter 2024 ad. Photo: David Sims / Gucci

The star of the show? The new Gucci B Bag is an oversized accessory inspired by a mid-1950s archival design. With its medium-length shoulder strap, this bag is a modern take on a timeless classic.

Alaato Jazyper fronts Gucci's fall-winter 2024 campaign. — Alaato Jazyper fronts Gucci’s fall-winter 2024 campaign in a layered ensemble. Photo: David Sims / Gucci

But the B Bag isn’t the only accessory making waves. The Marmont and Jackie bags also stand out in the images as well as the new Milano.

Gucci features delicate lace in its fall 2024 ad. Photo: David Sims / Gucci

Models Loli Bahia, Jiahui Zhang, and Alaato Jazyper show off the collection, styled by Alastair McKimm. Roomy coats, lace-adorned slip dresses, and leather shorts all make an appearance, showcasing the versatility of Gucci’s latest offerings.

This latest campaign follows Gucci’s recent Horsebit fine jewelry lineup, which saw the brand’s iconic equestrian motif reimagined in sleek, modern pieces.