Gap Teams with Madhappy for a Laid-Back Collaboration

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Gap & Madhappy debut their new collaboration. Photo: Gap

Gap and Madhappy are joining forces to bring a fresh wave of optimism to the industry with their new collaboration. This partnership combines the iconic American brand’s timeless style with Madhappy’s laid-back, West Coast vibes.

It results in a 41-piece line that’s a must-have for fans of both labels. The collection takes inspiration from Gap’s archives. The MAD arch logo is emblazoned on a range of essentials, from denim and hoodies to outerwear and accessories.

Gap x Madhappy Collaboration

Think 90s-inspired aesthetics with a modern twist. This collection features a color palette that’s equal parts neutral and bold, with pops of pink and light blue. It follows up the recent DÔEN collab.

The campaign is just as cool, with a cast of talent, including Devon Lee Carlson, 070 Shake, Stella Lucia Deopito, Ottawa Kwami, Reign Judge, and Eera, showcasing the collection’s effortless style.

Reign Judge wears a striped shirt and denim for Gap's Madhappy collaboration. — Reign Judge wears a striped shirt and denim for Gap’s Madhappy collaboration. Photo: Gap

And the best part? The collection is accessible to all, with prices starting at $34.95 and going up to $158 for children and adults.

Stella Lucia sports a pink hoodie and sweatpants for Gap & Madhappy campaign. — Stella Lucia sports a pink hoodie and sweatpants for the Gap & Madhappy campaign. Photo: Gap

Noah Raf, co-founder of Madhappy, is thrilled about the collaboration, saying, “As a kid who grew up wearing Gap in the ’90s, the opportunity to work with them has been an honor. They are a staple of American heritage.”

It’s clear that this partnership is a match made in heaven. The Gap x Madhappy collaboration will launch on August 2nd at 12 PM ET on both brands’ websites and in select stores.